I've heard that I should go through an entire process before even figuring out my business name. Supposedly, this is to make sure I'm aligned with my brand's core. Interesting... I thought you could just pull it out of a hat because you liked the way it sounds. While some people do that, especially with a personal brand, I'm trying to do something different. Is naming a business really that hard? They say your business name is crucial because you only get one time to make an